Rafi Cruz - BruntWork

Rafi Cruz


Belo Medical Group
Learning and Organizational Development Officer
July 2019 to Present

The position is responsible for the development and implementation of the company’s training and development policies to ensure that the management and staff acquire the necessary knowledge skills and attitudes required by the company.

  • Responsibilities
    • Organizes and conducts end to end employee engagement activities and events
    • Coordinates directly with the Management Committee (Department Heads, Clinic Area Managers, and Belo Executives and/or owners) for project launches and events.
    • Provides and oversees employee service assistance
    • Designs employee engagement event related posters, videos, trailers, etc

Microsourcing (Minor International Hotels)
Intermediate Reservations Agent
March 2016 to July 2019

Part of my role is to assist guests with their accommodation needs and other queries. Supplied quotations, then made and handled reservations for individual travellers, groups, corporate clients, online travel agents, and wholesaler agents.

  • Responsibilities
    • Selected as Training Mentor, tasked in assisting with hands on training for new employees by means of live demonstration and explanation of proper procedures.
    • Assigned as one of the staff that would be shadowed by clients and executives –this would mean being able to explain how the process works on a day to day basis, live demonstrations, etc
    • Created and contributed in creating SOPs, one which became one of the main backbone for the Department’s guideline document

The Suez Serviced Studios Makati
Sales Account Manager
July 2013 to March 2014

Focus was on direct sales handling contract signing and revenue. I also handled and worked closely with our Online Travel Agency partners. I was part of the pioneer team which was advantageous since I participated in decision making. Had the task to meet monthly revenue targets.

  • Responsibilities
    • Preparing SOPs for the Sales and Front Office Departments
    • Organising Client’s Nights as part of the product launch / soft opening

The Palms of Boracay
Front Office Supervisor to Front Office Reservations Manager and Marketing Manager
December 2010 to July 2013

Task is to provide an authentic experience and to be exceptional in service. My team and I are the first contact point of the guests and should be the source of information. Both roles required me to train, and cross-train all staff under my care. As the Sales and Marketing Manager, main goals were to properly promote the hotel and sign on clients. Was crossed-trained to Revenue Management, to better grasp my scope of work.

  • Responsibilities
    • Hands-on and one-on-one training and mentoring with new hires both under the Reservations and Front Office Department
    • Hosted events and programs to boost the hotel revenue specifically the Food and Beverage Department
    • Planned and plotted out daily roster/schedules for staff under the Front Office, Concierge and Reservations Department
    • Gave out scores on their monthly assessments and coaching staff under handled departments


  • Knowledgeable in basic Microsoft and hotel program applications/systems
  • Basic event organising and hosting
  • Has certifications with Adobe photoshop and photography (both with Philippine Center for Creative Imaging)
  • Has certification for intermediate interior designing (with Philippine School of Interior Design).
  • Efficient in communication, analytical and leadership skills.
  • Fluent in English and Filipino.


Philippine School of Interior Design
Bachelor of Science in Business Management Major in Business Management